Founder & CEO, Global Green Economic Consulting (GGEC)
Ms Christina Lee
Founder & CEO, Global Green Economic Consulting (GGEC)
A visionary business professional with experience in media, business strategies and cross cultural management. Christina is deeply passionate about sustainability & business. She founded Global Green Economic Consulting (GGEC) in Singapore in 2012. GGEC successfully spin-off its business conference, Global Green Economic Forum (GGEF), to become a social enterprise since 2015.

GGEF reinvests 20% of sponsorship income into student sustainability program. GGEF works with MEM programme of NUS and China Guanghua Foundation, and has sponsored over 50 students to attend GGEF conference, sustainability workshops and 3 outstanding students to join Robert Swan’s 2014 International Antarctic Expedition. GGEC provides consulting service to help companies incorporate sustainability into their business with particular focus on stakeholders engagement. GGEC has a vast network in China and its effort in promoting sustainability is well recognized by the business community. Recently, GGEC has become the Belt & Road Initiative Strategic Partner to the Chinese largest privately owned clean-energy CHP provider, BROAD Group.

Prior to becoming an entrepreneur, Christina was appointed as Asia Managing Director of the leading global business media, Bloomberg Businessweek (formerly known as BusinessWeek) where she worked for 12 years. She oversaw the company's business operations, business development, events and local language editions in Asia. She played a significant role in the company’s sales and business development where her contribution was highly recognized. Previously, she also held senior positions at Yahoo! Inc., Star Television (News Corporation) and Avenue Magazine New York.

Actively in supporting business communities, Christina was the Deputy Chairman of SOPA (The Society of Publishers in Asia) and Chairman of its China Projects Group Sub-Committee. She is currently the advisor of Tsinghua University x-lab, Program committee of Singapore Sustainability Academy, Asia Ambassador of Women4Green, a Board of Director for Canaan Garden Charity, permanent member of Chiu Chow Chamber of Commerce and the Youth Elite Association in Hong Kong.

Christina holds a Masters Degree in Management from Macquarie University (MGSM), Sydney. An avid sports enthusiast, she was honored to be a torch bearer for the 2008 Beijing Olympics.